Simplifying complexity — a website redesign that clarified structure and improved the client experience.
I was contracted to redesign a dual-market accounting firm's website serving clients across Australia and the UK.
The existing site suffered from information overload and poor user experience, with content densely packed without strategic hierarchy or user consideration.
My role included refining the home page concept, building a design system from scratch, creating key templated for the site as well as supporting with user testing, and creating dev handover document.
UI Designer (contractor)
Design system, UI Design, user testing & dev handover
I structured the Figma file with a scalable, modular approach:
Foundation Layer
Established core design tokens including typography scales, colour systems, and layout grids to ensure visual consistency.
Component Library
Organised into three distinct categories:
Responsive Design
Each component was designed with full responsiveness across three major breakpoints (desktop, tablet, mobile), ensuring seamless experiences across all devices.
Templates & Deliverables
Created high-fidelity templates with interactive prototypes and comprehensive handover documentation for development.
Overview of Figma file showing pages layout order of responsiveness - Desktop, Tablet and mobile along with annotations explaining functions and interactions.
Filtering events by location and date range (Interactive prototype — screen capture)
Events detail page (Interactive prototype — screen capture)
Evolution & Iteration
The design system remained flexible throughout the project, continuously adapting as new requirements emerged. Components were refined and expanded to support the growing site architecture while maintaining design consistency.
I supported the UX designer in conducting remote moderated testing sessions with 5 participants. Users interacted with Figma prototypes via screen sharing while I assisted with note-taking, technical monitoring, and post-session analysis.
Sessions evaluated three key areas:
Testing revealed several important insights that informed design refinements:
These insights were incorporated into the final designs before development handover, ensuring a user-validated solution.
Led a full UI redesign and scalable design system build for an accounting firm serving Australia and the UK.
I helped simplify the structure and hierarchy to reduce information overload, introduced a modular component library, and validated design decisions through remote user testing. User feedback indicated improved brand perception and easier navigation, informing final refinements prior to development.
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