Experience

Senior UX / UI Designer (Freelancer)

LY Creative – Sydney, Australia | Mar 2024 - Present

I worked with clients including Sitback Solutions, CX Lavender, We Are Unity, Flock Digital, Design by Wolf, and The Hallway, delivering UX/UI design, audits, prototyping, design systems, and concept development. Developed user-centric designs, built scalable design systems, and created prototypes that brought concepts to life.

Highlights:

Sitback Solutions: While at Sitback, I worked across multiple projects, including taking a client-approved concept and building a scalable design system with key templates. I collaborated closely with UX designers, developers, and project managers, and presented designs at key stages to ensure alignment and on-time delivery.

‍CX Lavender: I collaborated with another designer to develop a scalable design system for a website refresh, improving consistency and efficiency. Refined existing components, created new components as needed, and built pages using the system to ensure responsive, cross-device experiences. I also supported the wider team with design overflow, including design audits, UX tickets, and competitor analysis.

‍Flock Digital: Over the past few years, I’ve worked across a range of projects, including building pages using existing design systems, refining and adding components to improve flexibility and scalability, delivering fast-turnaround website concepts, creating branding for concepts, designing interactive touchscreens, and building a design system for a dashboard.

Senior Digital Desginer

Havas Host - Sydney, Australia | Nov 2023 - Mar 2024

I led UI design projects, refining interfaces, creating reusable components, and preparing development handover documentation. Specialised in prototyping and micro-animations for enhanced user experience across DOOH, omnichannel, and marketing campaigns.

Senior UX / UI Designer

OPEN Health - Marlow, UK | Oct 2020 - Mar 2023

I designed and delivered HCP and disease awareness platforms fully compliant with healthcare regulations, collaborating closely with cross-functional stakeholders to ensure content accuracy, user-centered experiences, and adherence to industry standards. Translated complex medical information into clear, engaging digital interfaces that supported both educational goals and regulatory requirements

UI / Digital Designer (Freelancer)

LY Creative - London, UK | Nov 2017  –  Oct 2020

I contracted across multiple agencies delivering storyboarding, web and email design, print, web banners, and motion graphics for clients including Gravity Global, Gallagher Communication, Beacon Agency, Fruits for the Office, and Odyssey Media Group.

Highlights:

Gallagher Communication: I joined as a UI Designer, working closely with the Lead UX Designer in a 2-week agile sprint environment to design and refine pages for a wellbeing website. Responsibilities included wire framing to establish hierarchy and flow, collaborating with developers through design reviews to ensure build accuracy, and creating a fully functional InVision prototype used for stakeholder demos, feedback, and iteration across sprints.

‍Gravity Global: At Gravity Global, I worked across responsive web and UI design, website and mobile app journeys, and digital campaign production. I also contributed to pitch concepts, social media design, and storyboarding for videos and banners.